With identity theft on the rise, website security is in the spotlight these days. An SSL certificate (Secure Sockets Layer) creates security for your website by encrypting the link between the web server and the browser. This ensures that all data passed between the server and the browser remains secure and private, preventing unauthorized parties from stealing sensitive data such as credit card information, data transfers, and logins. When you install an SSL certificate on a web server, it activates a padlock and https protocol, indicating that the site is secure.
Improve website security
The core function of an SSL certificate is to secure server-client communication. Every bit of information is encrypted with an SSL certificate. Only the host can decrypt the data, and only the client computer can verify the server certificate. If the session is interrupted for any reason, the session is interrupted and must be re-established. It helps protect visitors' data from being misused by hackers.
Security for all subdomains
There are various types of SSL certificates. A wildcard is an SSL certificate that allows you to secure your main site and all its subdomains with one SSL certificate. This is especially useful if you have a large website with multiple subdomains. With standard SSL, you must install a separate certificate for each subdomain.
Build credibility and trust for your customers
After installing the SSL certificate, your website will display a security padlock in the address bar of your browser. This easily identifiable padlock informs your customers that the data they send will be protected. If you have installed OV or EV SSL, they can view your organization's details. This helps build consumer loyalty and confidence in your website. It reduces bounce rates and increases conversion rates.
Better search engine rankings
Some search engines encourage all websites to install SSL certificates. It provides a slight ranking boost for websites with encrypted connections. If your website already has an SSL certificate installed, then you will have an SEO advantage over your competitors who don't have a certificate. Also, websites that don't have an SSL certificate will display the word "Not Secure" in the URL bar. It will definitely damage your customers' trust and increase bounce rates, which will ultimately hurt your SEO.
